To Beard or Not to Beard
As long as Liz and I have been married, I have not grown a beard. Primarily, Liz hates beards— well, on younger guys. Once you become a grandpa or of a ripe old age, then beards are acceptable. I guess it’s the rite of passage to become the wise sage. Since I am neither a grandpa or very old, I don’t fit the criteria. But I decided to give it a try anyway. It’s almost two weeks old and I’m having some doubts. It’s not very itchy but it doesn’t seem to lie down like other beards. My beard seems to stick straight out like a porcupine. See what I mean? In the beginning, I was planning on growing it out for 30 days while Liz and I participate in the raw-food-only diet with her dad and step-mom. If you’re going granola, then go all the way, right? We’ll see.
BridgeBuilders + Prayer Saturated Logos
For over 26 years, BridgeBuilders International have not has a corporate identity. 26 years. Some attempts have been made over the years but nothing has really captured the essence of who they are. Hal and Cheryl Sacks have been very cautious for their brand but, as a result, the organization is more known to not have a consistent identity than to have one at all. Well, we were given a shot to submit designs for a new brand mark this winter. In setting some ideas down on paper, this is the strongest candidate. This is what they have chosen for their Prayer Saturated Series.
With the deadline three weeks away, Adam McArthur from Lion Marketing is in Arizona now meeting with Hal and Cheryl to discuss the logo and other business matters. Adam is heading up the project and is doing a fantastic job of casting the vision of the new brand mark to them. More will follow after these meetings. Hopefully we found a visual solution that resonates with them and they adopt our new image for their brand.













