It’s strange to think my iPhone, with it’s multiple alerts and chimes, may be inhibiting my ability to concentrate, think deeply and be creative. At least, that’s what the New York Times recently reported.
In route to Tennessee we stopped at a Starbucks. No surprise. What was surprising was the New York Time’s front page article entitled, “Hooked on Gadgets and Paying a Mental Price: Constant Use Takes Toll on Concentration and Family Life.” The photo showed this couple, both on their iPads at the kitchen table enthralled in their own activities. Of course, I added this to the bill and while Liz drove, I read aloud.
While this may bore some of you, hang on. It get’s interesting. According to several studies from respected academic and medial institutions, our gadgets are fracturing our minds ability to prioritize information, concentrate and be creative. The varied, information barrage gives your brain a dose of dopamine, the stimulation that provokes excitement, which encourages impulsiveness. In this case, impulsiveness leads to dropping the current item for the immediate. As such, you never stay on one thing for very long. The New York Times explains it more in depth here.
So what does this look like? You’re playing catch with your kids and your iPhone chimes. Now, you have this thought in your head, “I wonder who that was. Was that work? Did he answer my questions from this morning?” And you tell your kids to hold on while you check your phone. What may start as a simple glance turns into a “quick response” leaving your kids standing there. Several more emails to check and your kids have started passing the ball among themselves.
While I don’t have kids ( yet ), the constant distractions do command fractured attention away from my work. I’ve even dubbed some Friday’s as “creative day”, which is really a time for me to leave my distractions and try to think and create in a different environment. But for all my efforts, I can tell my once-a-month excursion isn’t enough. I need more deliberate separation.
Recently, my theory was put into practice. During a strong thunderstorm, we lost power in the studio. I made my way to the computer back-ups, saved everything and shut down the computers / server. The storm thundered and I had enough daylight to work at the conference table in another part of the studio. Time for creative development. For the next two hours I came up with several design ideas for music projects, thought through type solutions and font choices and made headway into a second job before the power flipped back on.
What if the power didn’t go off? Would I have had the time to sit and think? Would I have been distracted by email, Twitter, Facebook or iPhone notifications? Probably. I doubt I would have made as much progress, but like any experiment, I’ll have to try it again and again to see the results. We’ll see…









I saw this online the other day when we were headed out to have some fun down in Knob Noster state park this weekend. Apparently, there is speculation to how toxic an iPhone is to its users. I think it’s a lot of fuss for nothing. If you ingest your iPhone, it contains poisons that will harm you. But, isn’t that normal? Isn’t that expected? Who would think that you can throw your iPhone in the blender, grind it to powder and mix it in with your flax-seed shake for the day? I think it’s crazy, jealous-driven, tech-envy that has no real relevance to normal iPhone users. Hogwash I say. Hogwash.
This past weekend I went to the Apple store like any other Apple enthusiast to test drive the new operating system, Leopard. Ordinarily, you have three types of people in the store. The first come in and know they are buying the software and are looking for complimentary components for their upgrade. Another type enters the store to test drive the 

