Categorized | Creative, Graphic Design, Life

Beards and Logos

 

Beards and Logos

To Beard or Not to Beard

As long as Liz and I have been mar­ried, I have not grown a beard. Pri­mar­ily, Liz hates beards— well, on younger guys. Once you become a grandpa or of a ripe old age, then beards are accept­able. I guess it’s the rite of pas­sage to become the wise sage. Since I am nei­ther a grandpa or very old, I don’t fit the cri­te­ria. But I decided to give it a try any­way. It’s almost two weeks old and I’m hav­ing some doubts. It’s not very itchy but it doesn’t seem to lie down like other beards. My beard seems to stick straight out like a por­cu­pine. See what I mean? In the begin­ning, I was plan­ning on grow­ing it out for 30 days while Liz and I par­tic­i­pate in the raw-​​food-​​only diet with her dad and step-​​mom. If you’re going gra­nola, then go all the way, right? We’ll see.

Bridge­Builders + Prayer Sat­u­rated Logos

For over 26 years, Bridge­Builders Inter­na­tional have not has a cor­po­rate iden­tity. 26 years. Some attempts have been made over the years but noth­ing has really cap­tured the essence of who they are. Hal and Cheryl Sacks have been very cau­tious for their brand but, as a result, the orga­ni­za­tion is more known to not have a con­sis­tent iden­tity than to have one at all. Well, we were given a shot to sub­mit designs for a new brand mark this win­ter. In set­ting some ideas down on paper, this is the strongest can­di­date. This is what they have cho­sen for their Prayer Sat­u­rated Series.

With the dead­line three weeks away, Adam McArthur from Lion Mar­ket­ing is in Ari­zona now meet­ing with Hal and Cheryl to dis­cuss the logo and other busi­ness mat­ters. Adam is head­ing up the project and is doing a fan­tas­tic job of cast­ing the vision of the new brand mark to them. More will fol­low after these meet­ings. Hope­fully we found a visual solu­tion that res­onates with them and they adopt our new image for their brand.

8 Responses to “Beards and Logos”

  1. joshua says:

    Beard:
    I don’t think it is all that bad actu­ally. I think tonight when you give Liz her good night kiss you should take care not to exfo­li­ate her face. Although with how much a facial costs… maybe that’s not a bad idea. Ok, I’ll stop now before I get in trouble.

    Logo:
    Well… I like being able to say that I had the oppor­tu­nity to actu­ally give you a thought on this one that you tried out and liked. Usu­ally it is the other way around and you are help­ing me out. I love this logo though — it is so sim­ple and ele­gant and you did an awe­some job with it.

  2. mert says:

    i like the beard, it’s fun. :-)
    you only have one life to live dave and if your feel­ing a han­ker­ing to know what beard-​​ness is, go for it :-)
    love you both!

  3. Liz Carey says:

    Mert, wouldn’t be an issue if we were talk­ing about a bach­e­lor with a han­ker­ing, but what we’re talk­ing about here are two peo­ple that became one flesh. There­fore, all han­ker­ings, includ­ing beards, are sub­ject to a com­mit­tee of two. :)

  4. jenn says:

    Liz I hate to say it but I dig the beard!! :-) I think it makes Dave look more mature (not that he needs any help with that!) Miss you guys. :-)

  5. mert says:

    when i made my com­ment i didn’t real­ize there was real con­tention about your face hair.
    i humbly retract all comments :-)

    • David says:

      Really? Very well. I know you two are close and it’s bet­ter to stand with your friend in the same posi­tion. I am enjoy­ing it all the same. :)

  6. Liz Carey says:

    Sorry Mert! I shouldn’t have com­mented with­out first stat­ing my offi­cial posi­tion. :) For all who read: I do not like beards. How­ever, every­one is enti­tled to their opin­ion and they are free to express it here. :) With love and grace to all… well, not to the beard. :)

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